CONTENTS FEATURES Vol. 180 MARCH 2021 No. 3 14 Upfront Q&A Reverend Guitars’ Ken Haas 12 We catch up with the colorful co-owner and CEO of one of the most beloved guitar suppliers out there 18 Roundtable Unstoppable: Ukulele Sales Soared in 2020 and the Trend Continues 14 The “craze” that was predicted by many to wane once the economy recovered from the recession of 2008(ish) shows absolutely no signs of slowing down Survey ‘More Guitar Sales Equals More Bag and Case Sales’ 18 If you own a guitar, you’re going to need a way to carry the thing around. In recent months, fretted instrument sales have been through the roof – and so have sales of cases and bags Departments Editorial ................................................................................... 4 UpFront ................................................................................... 6 New Products........................................................................ 22 Classifieds.............................................................................. 26 Ad Index ................................................................................ 26 The Last Word ....................................................................... 28 Small Business Matters Chick Corea – Romantic Warrior 20 Menzie Pittman pays tribute to a once-in-a-generation musical innovator The Sound of Money Leadership Founded in Love 21 Family-owned businesses that pass from generation to generation have foundations built upon more than simply commerce Cover photo courtesy FMIC MMR Musical Merchandise Review® (ISSN 0027-4615), Volume 180, Number 3, March 2021, founded in 1879, is published monthly by Timeless Communications Corp., 6000 South Eastern Ave., Suite 14J, Las Vegas, NV 89119, (702) 479-1879, publisher of School Band and Orchestra, Choral Director and JAZZed. Periodicals Postage Paid at Las Vegas, NV and additional mailing offices. MMR is distributed free to qualified individuals and is directed to music dealers and retailers, wholesalers and distributors, import-ers and exporters and manufacturers of all types of musical instruments and their accessories, related electronic sound equipment, general musical accessories, musical publications and teaching aides. POSTMASTER: Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES: send address corrections to Musical Merchandise Review, PO Box 16655 North Hollywood, CA 91615-6655. The publishers of this magazine do not accept responsibility for statements made by their advertisers in business competition. No portion of this issue may be reproduced without the written permission of the publisher. Copyright ©2021 by Timeless Communications Corp., all rights reserved. Printed in USA.
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